What is the key economic indicator we should concentrate on?īut no rush – it takes most good-to-great companies 4 years to figure it out, so chances are, it’ll take a while to find yours.Which things can we be passionate about?.What can we be the best in the world at?.To find your Hedgehog concept, you must answer 3 questions: Jim Collins says companies that go from good-to-great always figure out their very own “ Hedgehog concept” – a strategy they can keep pushing for ages, which will eventually take them to number 1. Yup, you read right, the hedgehog.īecause he’s got the simplest defense strategy of them all and in any attack situation, he knows what to do: curl up and become an untouchable, spiky, rock-like, unbreakable fortress.Ĭlever foxes and snakes can come up with as many cunning strategies as they want – the hedgehog will always react the same, and he’ll always come out on top. If the lion is the king of the jungle, then the hedgehog is the king of the forest. If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: Find your Hedgehog concept. Want to go from good to great? There you go! Good To Great Summary Confront nasty facts head on but don’t lose hope.Only adopt new technology if it helps you reach your goal.Here are 3 of them to give you an idea of what it takes to build something that’s world-class: The result is a set of strategies, habits, and practices, which can turn a company from good to great.

Good To Great is the book that answers the question the previous one raises: How do you become great in the first place?Īnalyzing 28 companies in 3 categories – good-to-great, direct comparison and unsustained comparison – over the span of 30 years, Jim and his team looked at which companies went from average or sub-par stock market performance to outperforming the stock market by a factor of at least 3. That was the book which outlined what helped visionary companies stay visionary over decades. I was shocked to find out that Jim Collins’s Built To Last was published in 1994, but instantly understood when I learned how many years of research went into it.

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